Airline

Best Award — Alaska Airlines - Mileage Plan
Best Award Redemption — Southwest Airlines - Rapid Rewards
Best Bonus Promotion — Southwest Airlines - Rapid Rewards
Best Customer Service — Southwest Airlines - Rapid Rewards
Best Elite Level — America West Airlines - FlightFund
Best Member Communications — Aeromexico - Club Premier
Best Web Site — Alaska Airlines - Mileage Plan
Program of the Year — Alaska Airlines - Mileage Plan

Hotel

Best Award — Starwood - Starwood Preferred Guest
Best Award Redemption — Starwood - Starwood Preferred Guest
Best Bonus Promotion — Marriott Hotels - Marriott Rewards
Best Customer Service — Starwood - Starwood Preferred Guest
Best Elite Level — Starwood - Starwood Preferred Guest
Best Member Communications — Six Continents - Priority Club Worldwide
Best Web Site — Starwood - Starwood Preferred Guest
Program of the Year — Starwood - Starwood Preferred Guest

Best Affinity Credit Card — Diners Club - Club Rewards

Airline

Best Award — SAS - EuroBonus
Best Award Redemption — Emirates - Skywards
Best Bonus Promotion — KLM - Flying Dutchman
Best Customer Service — Emirates - Skywards
Best Elite Level — Emirates - Skywards
Best Member Communications — KLM - Flying Dutchman
Best Web Site — Emirates - Skywards
Program of the Year — Emirates - Skywards

Hotel

Best Award — Starwood - Starwood Preferred Guest
Best Award Redemption — Starwood - Starwood Preferred Guest
Best Bonus Promotion — Starwood - Starwood Preferred Guest
Best Customer Service — Starwood - Starwood Preferred Guest
Best Elite Level — Starwood - Starwood Preferred Guest
Best Member Communications — Six Continents - Priority Club Worldwide
Best Web Site — Six Continents - Priority Club Worldwide
Program of the Year — Starwood - Starwood Preferred Guest

Best Affinity Credit Card — Emirates Skywards Visa/MasterCard

Distinguished Achievement Award — Lynne Roach-Hildebrand
Industry Impact Award — Starwood - Starwood Preferred Guest