Airline

Best Award — Continental Airlines - OnePass
Best Award Redemption — Southwest Airlines - Rapid Rewards
Best Bonus Promotion — Southwest Airlines - Rapid Rewards
Best Customer Service — Southwest Airlines - Rapid Rewards
Best Elite Level — Continental Airlines - OnePass
Best Member Communications — Aeromexico - Club Premier
Best Web Site — Continental Airlines - OnePass
Program of the Year — Continental Airlines - OnePass

Hotel

Best Award — Hilton - Hilton HHonors Worldwide
Best Award Redemption — Starwood - Starwood Preferred Guest
Best Bonus Promotion — Hyatt - Gold Passport
Best Customer Service — Starwood - Starwood Preferred Guest
Best Elite Level — Starwood - Starwood Preferred Guest
Best Member Communications — Marriott Hotels - Marriott Rewards
Best Web Site — Starwood - Starwood Preferred Guest
Program of the Year — Starwood - Starwood Preferred Guest

Best Affinity Credit Card — Diners Club - Club Rewards

Industry Impact Award — Northwest Airlines - WorldPerks
Industry Impact Award — FlyerTalk
Rising Star Award — Alaska Airlines - Mileage Plan