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About the Freddies
Statistics
Votes were cast from 203 regions/countries
- Votes were cast from 212 regions/countries
- 42% of voters had voted in previous Freddie Awards
- Voters for the Americas Freddies: 492,165
- Voters for the Europe, Middle East, Africa Freddies: 119,721
- Voters for the Japan, Pacific, Asia, Australia Freddies: 95,183
- Total ballots cast and counted after the audit: 707,069
- 100% of the votes were cast via the Internet
- Ballots were subject to six audits before results were finalized
- 12% increase of the numbers of voters from last year
Demographics
Of those who voted, over 112,000 generously took a few minutes to complete a profile. Here are some of the highlights:
- 48% redeemed more than one award in the past year
- 17% redeemed four or more awards in the past year
- 2% redeemed 10 or more awards in the past year
- 10% took 30 or more domestic trips in the past year
- 53% carry two or more credit cards that earn either miles or points
- 35% are elite members of at least one program
- 34% are elite members of two or more programs
- 11% are elite in three or more programs
- 64% are male
- 36% are female
- 51% consider themselves business travelers
- 49% consider themselves leisure travelers
- 52% have individual earned incomes over $80,000
- 39% have individual earned incomes over $100,000
- 78% are college graduates
- 5% have more than 1,000,000 total miles and points
The Average Freddie Voter
Took an average of 10.5 domestic trips in the past year
Took an average of 3.9 international trips in the past year
Belongs to 2.9 airline programs
Belongs to 2.9 hotel programs
Has 301,997 total miles and points
Is 50 years old
The Awards Ceremony
This year, the Freddie Awards were held at the Hilton in Fort Lauderdale, Florida in the Ballroom where nearly 300 guests of the industry, media and program members gathered. We'd like to extend a very sincere thanks to the employees at the hotel who provided expert assistance in working out all the ceremony details. We could not have asked for better treatment and the service provided by all hotel employees was outstanding in every respect.
Also of Note
Word is getting around; last year we had voters from 203 regions/countries of the world, this year 212. Most exciting is that we attracted more repeat voters this year, with 42 percent having voted previously, compared to 36 percent last year. Most of the new voters came from the Asia Pacific region where 50,951 votes were cast last year and over 95,000 this year.
Traveling appears to be continuing to adjust to the current state of the economy. Last year, the average number of domestic trips taken was 13.8, this year it was 10.5. In addition, there was also a small decrease in international travel from 4.3 trips last year to 3.9 trips this year.
Members have also once again confirmed that they do not feel the need to belong to several frequent flyer programs to gain the benefit of membership in these programs. The average number of airline programs our voters belong to continues to drop for the seventh straight year. Last year we saw an average of 3.5 programs while this year that number is 2.9. Thanks to the benefits of the many alliances of airlines and frequent flyer programs around the world, travelers are continuing to streamline the programs to which they belong to reap the maximum rewards that are offered. Of particular interest is that hotel pro-gram membership has pretty much stayed the same from year to year.
The business/leisure traveler mix is holding steady at 51/49 percent. Today, everyone has miles and they are not afraid to try to use them in this struggling economy. With 48 percent of the voters having redeemed at least one award last year, which is pretty much the same as last year's redemption.
The biggest surprise this year? Thirty-four percent of our voters are once again elite members in two or more programs, even with less travel than the year before. What we also saw, which was not such a big surprise, is that the average miles and points that our voters have on account has shrunk by almost 60,000. Pretty simple math, less travel, plus more redemptions, equals lower overall account balances.
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