|
About the Freddies
Statistics
Votes were cast from 203 regions/countries
- 36% of voters had voted in previous Freddie Awards
- Voters for the Americas Freddies: 471,514
- Voters for the Europe, Middle East, Africa Freddies: 106,556
- Voters for the Japan, Pacific, Asia, Australia Freddies: 50,951
- Total ballots cast: 629,022
- 100% of the votes were cast via the Internet
- Ballots were subject to six audits before results were finalized
- 38% increase of the numbers of voters from last year
Demographics
Of those who voted, approximately 90,000 generously took a few minutes to complete a profile. Here are some of the highlights:
- 49% redeemed more than one award in the past year
- 18% redeemed four or more awards in the past year
- 2% redeemed 10 or more awards in the past year
- 10% took 30 or more trips in the past year
- 55% carry two or more credit cards that earn either miles or points
- 35% are elite members of at least one program
- 34% are elite members of two or more programs
- 12% are elite in three or more programs
- 64% are male
- 36% are female
- 51% consider themselves business travelers
- 49% consider themselves leisure travelers
- 53% have individual earned incomes over $80,000
- 40% have individual earned incomes over $100,000
- 65% are college graduates
- 5% have more than 1,000,000 total miles and points
The Average Freddie Voter
Took an average of 13.8 domestic trips in the past year
Took an average of 4.3 international trips in the past year
Belongs to 3.5 airline programs
Belongs to 3.0 hotel programs
Has 358,000 total miles and points
Is 56 years old
The Awards Ceremony
This year, the Freddie Awards were held at the Wyndham in Phoenix, Arizona in the Grand Ballroom where more than 300 guests of the industry, media and program members gathered. We'd like to extend a very sincere thanks to the employees at the hotel who provided expert assistance in working out all the ceremony details. We could not have asked for better treatment and the service provided by all hotel employees was outstanding in every respect.
Also of Note
Word is getting around; last year we had voters from 191 regions/countries of the world, this year 203. Most of the new voters continue to come from the Middle East, India and Asia. Traveling appears to be adjusting to the global nature of the frequent flyer. Last year, the average number of domestic trips taken was 14.2, this year it was 13.8, which is still ahead of two years ago when it was 13.6. But, the increase in international travel rose to an average of 4.3 trips this year from last year's 3.0. Members have also once again confirmed that they do not feel the need to belong to several frequent flyer programs to gain the benefit of membership in these programs. The average number of airline programs our voters belong to has dropped for the sixth straight year. Thanks to the benefits of the many alliances of airlines and frequent flyer programs around the world, travelers have streamlined the programs in which they belong to reap the maximum rewards that are offered. Interestingly enough, hotel program membership rose to an average of 3.0 programs, up from 2.8 last year. The business/leisure traveler mix is holding steady at 51/49 percent. Today, everyone has miles and this is reflected in the makeup of members voting in the Freddies. The biggest surprise this year? Thirty-four percent of our voters are elite members in two or more programs, easily surpassing last year's 21 percent with multiple elite status.
|