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About the Freddies
Statistics
Votes were cast from 191 regions/countries
- 33% of voters had voted in previous Freddie Awards
- Voters for the Americas Freddies: 323,373
- Voters for the Europe, Middle East, Africa Freddies: 97,923
- Voters for the Japan, Pacific, Asia, Australia Freddies: 27,988
- Total ballots cast: 448,579
- 100% of the votes were cast via the Internet
- 87,222 ballots were eliminated from voting (did not confirm vote via follow-up e-mail)
- Ballots were subject to six audits before results were finalized
- 15.2% increase of the numbers of voters from last year
Demographics
Of those who voted, over 75,000 generously took a few minutes to complete a profile. Here are some of the highlights:
- 71% redeemed more than one award in the past year
- 18% redeemed four or more awards in the past year
- 2% redeemed 10 or more awards in the past year
- 12% took 30 or more trips in the past year
- 54% carry two or more credit cards that earn either miles or points
- 33% are elite members of at least one program
- 21% are elite members of two or more programs
- 12% are elite in three or more programs
- 63% are male
- 37% are female
- 50% consider themselves business travelers
- 50% consider themselves leisure travelers
- 50% have individual earned incomes over $80,000
- 37% have individual earned incomes over $100,000
- 65% are college graduates
- 5% have more than 1,000,000 total miles and points
The Average Freddie Voter
Took an average of 14.2 domestic trips in the past year
Took an average of 3.0 international trips in the past year
Belongs to 3.6 airline programs
Belongs to 2.8 hotel programs
Has 305,000 total miles and points
Is 54 years old
The Awards Ceremony
This year, the Freddie Awards were held at the Crystal Gateway Marriott in Arlington, Virginia in the Arlington Ballroom where more than 300 guests of the industry, media and program members gathered. We'd like to extend a very sincere thanks to the employees at the hotel who provided expert assistance in working out all the ceremony details. We could not have asked for better treatment and the service provided by all hotel employees was outstanding in every respect.
Also of Note
Word is getting around; last year we had voters from 164 regions/countries of the world, this year 191. We received votes from places like Andorra, Benin, Comoros, Djibouti, Faroe Islands, Lesotho, Myanmar and Uzbekistan. Most of the new voters continue to come from the Middle East, India and Asia. Traveling appears to once again be on the rise as reflected in our numbers. Last year the average number of domestic trips taken was 13.6, this year it was 14.2. Members also have once again confirmed that they no longer need to belong to several frequent flyer programs to gain the benefit of building miles into a single frequent flyer account. Thanks to the benefits of the many alliances of airlines and frequent flyer programs around the world, travelers have streamlined the programs in which they belong, to reap the maximum rewards that are offered. The business/leisure traveler mix is holding steady at 50/50 percent. Today, everyone has miles and this is reflected in the makeup of members voting in the Freddies.
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